{"id":2161,"date":"2014-01-15T10:26:41","date_gmt":"2014-01-15T16:26:41","guid":{"rendered":"http:\/\/kbicblog.com\/blog\/construction-recruiter\/?p=2161"},"modified":"2014-01-15T10:30:13","modified_gmt":"2014-01-15T16:30:13","slug":"silicon-valleys-secret-ceo-whisperer","status":"publish","type":"post","link":"https:\/\/kbicblog.com\/construction-recruiter\/blog\/silicon-valleys-secret-ceo-whisperer\/","title":{"rendered":"Silicon Valley’s Secret CEO Whisperer"},"content":{"rendered":"
\n
\n

\"bill<\/a>Why you should care<\/h2>\n

From Steve Jobs to Jeff Bezos, Bill Campbell has coached some of the top\u00a0 executives of our time. What he shared with OZY will up your game, whether\u00a0 you\u2019re the CEO or just starting out.<\/span><\/p>\n<\/div>\n

Bill Campbell is the most important executive you\u2019ve probably never heard of.\u00a0 His official biography is impressive: chairman of Intuit, president of Go Corp.,\u00a0 founder and CEO of Claris Corp., former Apple executive and its longest-serving\u00a0 board member. But it\u2019s what he does on the side that has made an even bigger\u00a0 impact.<\/div>\n
<\/div>\n

The former Columbia University football coach is an executive adviser\u00a0 to some of the biggest names in technology, from Steve Jobs and Jeff Bezos to\u00a0 Google\u2019s Eric Schmidt and Larry Page. He\u2019s also worked with Ben Horowitz and\u00a0 Marc Andreessen, who went on to found one of the country\u2019s top venture capital\u00a0 firms, Andreessen Horowitz.<\/p>\n<\/div>\n

Campbell typically declines to be interviewed, saying that the\u00a0 CEOs he advises make the decisions<\/a> and deserve the credit. But in a rare\u00a0 talk with OZY, he shared a wide-ranging look at his ideas and approaches, some\u00a0 of them controversial. \u201cYou\u2019re going to get me into a fist fight with everyone\u00a0 in the Valley,\u201d he said with a laugh at one point.<\/p>\n

In person, Campbell is energetic and vibrant, like Rocky Balboa\u2019s\u00a0 corner man. After all, the guy grew up in Pennsylvania steel country and coached\u00a0 a college football team.<\/p>\n

We\u2019d only met once before, but he gave me a big hug as I walked\u00a0 in. <\/b>Ever the great coach, he talked about what can be taught and\u00a0 what can\u2019t, why it\u2019s necessary to value creative talent, and why the old-school\u00a0 sales process is just plain wrong.<\/p>\n

On Becoming an Executive\u00a0 Coach<\/h4>\n
\n

Ironically, considering his football background, Cambell\u00a0 became an executive coach almost by chance. His first client was Amazon\u2019s Jeff\u00a0 Bezos. As Campbell tells it, Bezos was preparing to return from paternity leave\u00a0 and there were discussions about the right role for him \u2014 he was certainly\u00a0 creative, but did he have the operational chops to run the growing company? A\u00a0 few members of Amazon\u2019s board, who were also his friends and colleagues, invited\u00a0 Campbell to join them for a visit to Seattle. <\/em><\/p>\n<\/div>\n

\n

I wasn\u2019t sure that I was going to do this long term at that point,\u00a0 that it would turn into something that l really enjoy. But l really wanted to\u00a0 give back, because so many people gave so much to me in the Silicon Valley. I\u00a0 care deeply about wanting to do stuff for people.<\/p>\n<\/div>\n

The board thought Jeff was one of the brains, a creative guy, and\u00a0 that he needed operational help. Long story short, l went up there and worked\u00a0 with them for \u2026 l would guess about six weeks. I spent a lot of time with Jeff,\u00a0 we talked a lot, and l just thought that Jeff is a genius. I feel like people\u00a0 immediately assume that if you\u2019re Bezos or Steve Jobs, that if you\u2019re creative,\u00a0 you\u2019re not operational. But I think these people care even more about the\u00a0 outcome.\u2026 Jeff ultimately took over all the operations.<\/p>\n

Mr. Operations<\/h4>\n

While Campbell is a big proponent of creative talent,\u00a0 particularly in engineers, he insists that leaders have fundamental operational\u00a0 skills, whether it\u2019s understanding a manufacturing process or basics like hiring\u00a0 and running good meetings.<\/em><\/p>\n

Brilliance can\u2019t be taught, but the operational stuff can be. Do\u00a0 you have operational instincts? Who cares? If you work with me for six months, I\u00a0 can give you enough prowess and process to be able to go run something, and\u00a0 really do something with it.<\/p>\n

These 20-somethings turn into 30-somethings and then into late\u00a0 30-somethings, and they land in positions of major influence. And sometimes they\u00a0 haven\u2019t been beaten up enough to know what they don\u2019t know. Some of these guys\u00a0 get to a point where they think that that brilliance is going to carry them\u00a0 without the process. But guys like Steve [Jobs] learned that they had to be both \u2014 run a great staff meeting, hire great people, and put them in right positions.\u00a0 They had to understand the manufacturer, the supply chain, the retail element.\u00a0 It\u2019s not just brilliance, but a lot of other stuff. Good people have both sides,\u00a0 but that\u2019s unique. Steve was one of them.<\/p>\n

He made himself an operating guy. I don\u2019t think anything went on\u00a0 at Apple, at any level, that he didn\u2019t know about, wasn\u2019t familiar with, or\u00a0 trying to make better if he didn\u2019t think it was good. It was just amazing how he\u00a0 cared. [Jobs\u2019 widow, Laurene Powell Jobs, is an investor in OZY.]<\/p>\n

I had [CEO of a large media company] here yesterday. The two of us\u00a0 sat and he just picked my brain for 90 minutes. He\u2019s struggling a little bit\u00a0 with making sure the existing product continues to sell, and also how to\u00a0 improve. All the people there want to work on the next big thing, so how you do\u00a0 that? How do you allocate people? How do you get people to sign up? Those are\u00a0 the right things to talk about. That operating shit \u2014 believe me, I fucked it up\u00a0 so many times [laughter]. I\u2019m an old guy; I\u2019ve made many mistakes.<\/p>\n

Who\u2019s the Next Star\u00a0 Executive?<\/h4>\n

Who else is a good leader? Campbell ticked off a number of\u00a0 names, including Mike McCue at Flipboard, Twitter\u2019s Dick Costolo, Apple\u2019s Sheila\u00a0 Kilbride, Danny Shader of PayNearMe, Justin Kitch at Curious.com and Chegg\u2019s Dan\u00a0 Rosensweig. [Rosensweig is an investor in OZY.] One of the best\u00a0 executives he knows is actually venture capitalist Ben Horowitz of Andreessen\u00a0 Horowitz.<\/em><\/p>\n

Another guy who can do both [operations and creative] is Ben\u00a0 Horowitz. He\u2019s got this computer science brilliance; he thinks deeply about\u00a0 products, etc. But he\u2019s a really good manager. Just look at Ben\u2019s blog \u2014 he has\u00a0 some fantastic posts. They\u2019re all instructive. He\u2019s one of these guys that says\u00a0 being a CEO doesn\u2019t come naturally; you\u2019ve got to work at it. He\u2019s doing a book\u00a0 right now that I think will be the hottest seller in the Valley.<\/p>\n

\n

\"Ben<\/p>\n

Source: Getty<\/cite><\/p>\n

Ben\u00a0 Horowitz (left) and Bill Campbell at TechCrunch Disrupt SF 2012<\/p>\n<\/div>\n

Are Entrepreneurs Born or\u00a0 Made?<\/h4>\n

Campbell has a different take on the question of whether being\u00a0 an entreprenuer is innate or something you learn. To him, everyone is an\u00a0 entrepreneur.<\/em><\/p>\n

People like Mark Zuckerberg, they see an application of science that\u00a0 hasn\u2019t been done before, and they run with it. They\u2019re founders. They\u2019re product\u00a0 creators. I\u2019m an entrepreneur just like they are, but I\u2019m a different\u00a0 entrepreneur. So, I\u2019m an entrepreneur, you\u2019re an entrepreneur, we\u2019re just at\u00a0 different stages. I don\u2019t think anybody in the world would say, \u201cI\u2019m not an\u00a0 entrepreneur.\u201d<\/p>\n

Great Sales People<\/h4>\n

Do great sales people have something in common? Yes they do,\u00a0 says Campbell, who ran sales at Apple. But it\u2019s not what you think.<\/em><\/p>\n

You\u2019re going to get me at fistfight with everybody in the Valley\u00a0 talking about this. I am a big bully about that [classic] sales process where\u00a0 you\u2019re the CEO and I want you to buy something, so I take you to the strip club\u00a0 or go for drinks or buy your wife a gold chain.<\/p>\n

People think these guys, they\u2019re killers, they\u2019re machines, they\u00a0 know how to do this stuff. They make sales this mysterious process. The jet\u00a0 pilot swoops in, bombs everybody up and down, and then everyone else is ready to\u00a0 go and clean up. I don\u2019t believe it.<\/p>\n

I want to come in there with a quantitative process and say, \u201cLet\u00a0 me tell you what our stuff does and let me tell you based on our work what this\u00a0 can do for you in terms of your productivity.\u201d Every company I work with today,\u00a0 I tell them to hire investment banking or consultant types to be\u00a0 salespeople.<\/p>\n

The fact is, if someone did all her homework, she could go in there and\u00a0 sit down with somebody and explain how our product was better than the others. I\u00a0 want somebody inside who is sitting at their computer doing all that analysis,\u00a0 and then they put that on a piece of paper or a computer screen and ship it to a\u00a0 guy that\u2019s out on the field: Here\u2019s what you\u2019ve got, and here\u2019s what we can do\u00a0 for you.<\/p>\n

So that\u2019s my view of sales. About 90 percent of Silicon Valley\u00a0 will shoot me for this speech.<\/p>\n

Read more: Bill Campbell, Part One | Rising Stars | OZY<\/a><\/p>\n

Source: http:\/\/www.ozy.com\/rising-stars-and-provocateurs\/bill-campbell-part-one\/4381.article<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Why you should care From Steve Jobs to Jeff Bezos, Bill Campbell has coached some of the top\u00a0 executives of our time. What he shared with OZY will up your game, whether\u00a0 you\u2019re the CEO or just starting out. Bill Campbell is the most important executive you\u2019ve probably never heard …<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[463,466,465,464,433],"class_list":["post-2161","post","type-post","status-publish","format-image","hentry","category-blog","tag-bill-campbell","tag-career-advice","tag-career-coaching","tag-ceo","tag-silicon-valley","post_format-post-format-image","column","twocol"],"yoast_head":"\nSilicon Valley's Secret CEO Whisperer<\/title>\n<meta name=\"description\" content=\"says being a CEO doesn\u2019t come naturally; you\u2019ve got to work at it. 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