{"id":3938,"date":"2016-09-20T12:13:35","date_gmt":"2016-09-20T17:13:35","guid":{"rendered":"http:\/\/kbicblog.com\/blog\/pharmacy\/?p=3938"},"modified":"2016-12-12T12:54:42","modified_gmt":"2016-12-12T18:54:42","slug":"get-hiring-managers-attention-linkedin","status":"publish","type":"post","link":"https:\/\/kbicblog.com\/pharmacy\/candidate-resources\/get-hiring-managers-attention-linkedin\/","title":{"rendered":"Get A Hiring Managers Attention on LinkedIn With These 3 Steps"},"content":{"rendered":"

\"Get<\/a>You\u2019ve just spent hours slaving away at your keyboard. Your fingers ache, your eyes start to blur.<\/p>\n

Have you been working on the next great literary masterpiece?<\/p>\n

Or your Ph.D. dissertation?<\/p>\n

Nope. You\u2019ve spent all that time making sure your LinkedIn<\/a> profile is finally complete.<\/p>\n

Let\u2019s be real: Few things inspire stress in job seekers quite like LinkedIn. That\u2019s because you know that if you get it right, you can build your brand, land jobs and grow your network.<\/p>\n

And the good news for you is that I have an insider perspective on this all works. I\u2019m a former employee of LinkedIn and I\u2019ve looked through thousands of profiles to hire my own employees.<\/p>\n

Step 1: Get Found<\/h2>\n

Keep in mind that hiring managers using LinkedIn aren\u2019t omniscient: Just because you have a profile, it doesn\u2019t mean that they\u2019re going to see it. And if they don\u2019t see it, your profile isn\u2019t going to do you any good, no matter how awesome it is.<\/p>\n

So, the first step is to get found\u2014which means you have to think like a hiring manager. Now, as tempting, as it may be, don\u2019t overthink<\/em> this one. Hiring managers are busy and they don\u2019t have time to try a million search tricks. Instead, if they\u2019re looking to find someone for \u201cX\u201d role, they\u2019re likely to enter \u201cX\u201d into that search box. For example, a hiring manager searching for a marketer is going to search for \u201cmarketer.\u201d Whereas someone looking for the perfect product manager is going to search \u201cproduct manager.\u201d<\/p>\n

Like what you’re reading? Click here<\/a> for more Career Advice.<\/strong><\/em><\/p>\n

How do you make sure you get found in that search? Simple, make sure that exact phrase is everywhere that LinkedIn\u2019s search algorithm looks. In particular, you want to have it in your Headline and Summary (since those sections are character-limited and less easily gamed), but also your Experience and Skills sections.<\/p>\n

In addition, make sure to have as many connections as possible on the site as, all else being equal, LinkedIn\u2019s algorithm prefers to show results who are more closely connected to the searcher (e.g., 2nd degree vs. 22nd degree). You can boost this number by importing your address book and specifically adding as many people as you know in your desired hiring manager\u2019s industry. Just make sure you\u2019re sending personalized connection messages and not mass-adding people.<\/p>\n

Another way to build out your contact list? Keep in mind that there really is no major downside to accepting all requests. Sure, you might see a few strangers in your feed, but you\u2019re not sharing your personal stuff with them and if they wanted to access your network, they\u2019d have to go through you anyway. I routinely leverage unknown connections on LinkedIn to help my students get in touch with the people they need (people who use LinkedIn aggressively tend to be pretty generous). To say nothing of the benefit when it comes to recruiters\u2019 searches.<\/p>\n

Step 2: Win the First Impression<\/h2>\n

OK, let\u2019s say you\u2019ve finagled your way into the top search results. But how do you actually get the hiring manager to click your profile? After all, a search for \u201cproduct manager\u201d returns over two million results.<\/p>\n

Well, the trick is to win the first impression. Given the sheer number of results out there and the hiring manager\u2019s harried schedule, you\u2019ve got to assume that she\u2019s only going to spend a nanosecond looking at your result. And so, in that brief flash of time, you need to immediately wow her with your stellar presence.<\/p>\n

You can do this in two ways:<\/p>\n

Have a Charismatic Profile Photo<\/h3>\n

People like to surround themselves with happy people. So skip brooding model poses and fake smiles, and go for genuine charm (the expression you\u2019d make if you just saw your best friend walk into a room). While you can optimize for clothing, scenery, and so on\u2014nothing wins as instantaneously as someone who conveys: \u201cYou\u2019d like me.\u201d Period.<\/p>\n

Have an Eye-Catching Headline<\/h3>\n

While a headline like \u201cVery First Product Manager at Google\u201d always works, the vast majority of us just don\u2019t have that kind of track record. So, the next best thing is to focus on what the hiring manager cares about. For example, if you want to work on a product at an early stage startup, say: \u201cProduct Manager for Early-Stage Startups: I Help Small Companies Become Big Companies!\u201d That not only speaks to where the hiring manager is today, but also where she needs her team to take the company in the future.<\/p>\n

\"LinkedIN-Suggestions\"<\/p>\n

Step 3: Get the Invite<\/h2>\n

So you\u2019ve gotten on the hiring manager\u2019s radar, you\u2019ve won her attention, and now she\u2019s looking at your profile. What actually matters here? And what doesn\u2019t?<\/p>\n

Again, go back to that rule of thumb about speed. No hiring manager is going to spend hours poring over your profile. Instead, he or she is going to scan the whole thing in seconds. Which means that you need to win this person over for good at the headline level, not the bullet level. Here\u2019s what looks like:<\/p>\n

Summary<\/h3>\n

You can have a long summary full of all the relevant keywords (as per the first step) but it should start with a single sentence that encapsulates your candidacy (e.g., \u201cI\u2019m a startup product manager with a track record of helping firms earn their first revenue and achieve successful exits.\u201d). That way, even if the hiring manager doesn\u2019t read anything else, she gets that you belong on her list.<\/p>\n

Experience<\/h3>\n

No one is going to read all your bullets, but they will all definitely skim the titles and companies. Which means that if you had some weird startup title (\u201cLord of Product\u201d) at a no-name company (\u201cGazoozle!\u201d), it\u2019s best to translate those into something more easily understandable (\u201cFirst Product Manager at Startup with 8-Figure Exit\u201d).<\/p>\n

Recommendations<\/h3>\n

Again, a hiring manager isn\u2019t likely to read the 2,000-word treatise your former boss composed in your honor. But she will notice if you have recommendations under every job you\u2019ve ever had. Because that says you consistently outperform\u2014and she doesn\u2019t just have to take your word for it.<\/p>\n

That means that if you\u2019re about to ask for a recommendation, ask the person to focus on the first two sentences (e.g., \u201cKayla was the very best product manager I\u2019ve had in 20 years in this business. I can\u2019t recommend her more highly.\u201d) since those are typically the only part that appear embedded in the Experience section.<\/p>\n

And that\u2019s it. The three critical steps that will help you show up to hiring managers, get their attention, and win their interest. Take special note of everything I didn\u2019t mention: You don\u2019t need to follow Richard Branson\u2019s Influencer feed religiously. You don\u2019t need 27 endorsements from your family for teamwork. And you don\u2019t even need to pay LinkedIn a cent if you don\u2019t want to.<\/p>\n

Because, as with most things in life, only 20% of your profile is what\u2019s going to get you 80% of your impact. So put yourselves in the shoes of your future hiring manager, focus on what really matters, and save all the stress for your first day at your soon-to-be new job!<\/p>\n

By Jeremy Schifeling<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve just spent hours slaving away at your keyboard. Your fingers ache, your eyes start to blur. Have you been working on the next great literary masterpiece? Or your Ph.D. dissertation? Nope. You\u2019ve spent all that time making sure your LinkedIn profile is finally complete. Let\u2019s be real: Few things …<\/p>\n","protected":false},"author":26,"featured_media":3939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[67,316,355],"tags":[],"class_list":["post-3938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-candidate-resources","category-getting-ahead","category-job-search","column","threecol","has-thumbnail"],"yoast_head":"\nGet A Hiring Managers Attention on LinkedIn With These 3 Steps<\/title>\n<meta name=\"description\" content=\"Few things inspire stress in job seekers quite like LinkedIn. 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